Yahoo! Pager was launched in 1998, with notifications when friends came online or when a Yahoo! Mail message was received, and 3 status types: "available," "busy" and "on vacation." The ability to add friends based on their Yahoo! username, which was visible on other sections of the site as well, almost turned Yahoo! into a social network. Creating a competitor based on Yahoo! Chat was easy and destined for success.
Instant messaging had already been made popular by ICQ and AIM in the previous two years, but the market was still growing along the internet itself. In 1998, Yahoo! was the most visited site on the web, with an index of recommended websites, an email service, chat rooms, and more. The instant messaging client was never the most popular of its kind, but for many years, it was close enough to keep trying, introducing many features years before they became the norm. If you're old enough to remember a world without smartphones, you've probably heard about Yahoo! Messenger (or Yahoo! the search engine), even if you've never used it.
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